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Smartwool Technology

Smartwool Sheep

We Love Our Sheep

SmartWool has established long-term partnerships with those New Zealand Merino growers that have adopted best management practices and seek to continually improve animal welfare.

Our Wool is Top Notch!

SmartWool and its New Zealand partners have developed Zque, the world's first traceable Merino fiber value chain. This program ensures environmental, social and economic sustainability.

Why Wool: Nothing manages moisture, regulates temperature or repels odor better than wool. So, why does it have to itch? That's what we thought, until we tried SmartWool—the softest fabric you'll ever wear.

Temperature Regulation 

 Wool fibers have tiny pockets of air that provide a buffering layer of natural climate control. This natural buffering capacity helps the body maintain a stable core temperature.


    Synthetics don't wick sweat until it turns into a liquid, while wool moves sweat off the skin immediately in its vapor state, keeping you drier and more comfortable over a longer period of time.

    Wool is antimicrobial—in other words, because wool is great at wicking, absorbing and evaporating moisture, odor-causing bacteria can't find a home here.
    Naturally Renewable 

    Harvesting wool uses significantly less energy than it takes to manufacture fossil fuel dependent, man-made synthetics. Wool is also recyclable and biodegradable.

    Why SmartWool?Smartwool Socks

    SmartWool is the most comfortable fiber you can put against your skin. A natural fiber…that manages moisture, regulates body temperature and stays odor free.

    No Shrink

    Our 4-Degree Banded Fit System leverages technology used in today's athletic footwear to raise fit, feel and performance to unheralded levels. It's almost Crouching Tiger, Hidden Dragon-type stuff—beyond the realms of physics and clothing science.

    No Itch

    It's a combination of the smart technology we apply and the fine micron (fiber diameter) that gives SmartWool its light and airy feel. No itch-causing (high micron) fibers make the cut.


    We've added more durability to our running, cycling, skiing, snowboarding and outdoor socks by replacing the nylon with a new, densely spun wool yarn—more SmartWool next to your skin!

    4 Season Functionality

    We're not talking your grandpa's rag wool socks here. We've got luxuriously soft, ultra-thin pieces for under suits, socks for running or road tripping, tops for working out or staying in.

    Wool Care

    Caring for SmartWool: SmartWool socks can be machine washed and dried.

    Tips for Machine Washing

    Set your washing machine on its gentle cycle with cool or lukewarm water. Use a mild detergent, without bleach. If using powdered soap, completely dissolve it before adding.

    Tips for Drying

    SmartWool socks can be machine dried. Turn them inside out to avoid pilling.


                     4 Degree Fit Systems                                                               WOW Technology                                                                                                                                            Smartwool 4 degree fit system
    Smartwool WOW

    Smartwool Socks