Smartwool
Smartwool Merino Wool Fibers
The core of our socks are our Merino wool fibers. With these all-natural, order-free, moisture-controlling fibers, we have created a legendary line of socks that are consistently more comfortable and higher performing than our synthetic brethren.
We Love Our Sheep
SmartWool has established long-term partnerships with those New Zealand Merino growers that have adopted best management practices and seek to continually improve animal welfare.
Our Wool is Top Notch!
SmartWool and its New Zealand partners have developed Zque, the world's first traceable Merino fiber value chain. This program ensures environmental, social and economic sustainability.
