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We have decided to take performance to a new level by utilizing some of the best materials available in the fishing rod industry.
Introducing the best fishing rod you didn't know you needed: TAC-X R
Redefining what a premium fishing rod can be, the TAC-X R takes our most successful concepts and improves every key element of what makes a Bull Bay Rod great.
Featuring our most sensitive blank ever, Cerecoil guides, custom designed reel seat, and new premium carbon fiber rod grips.
Feel the difference - feel the bite.
$264.99
One of the most popular performance reels of all time, with an impressive array of top-line features. The Shimano® Stradic® FM Spinning Reel brings its proven record of dependability and...
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5ft 6in Ultralite spinning rod. In Store Pickup Only What is it about ultralight rods? It seems no matter the age or experience of the angler, these magic little wands...
$149.99
The name equates to performance, and the Shimano® Symetre® Spinning Combo doesn't disappoint. Whether you fish fresh- or saltwater, with braid or mono, you can count on this battle-tested setup...