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Introducing MauiPure® LT our thinnest and most lightweight lens material. MauiPure LT delivers light-as-a-feather comfort that feels barely there. Hikina is impact and scratch resistance, all while delivering the breathtaking...
$289.00
This pleasant, cat eye shaped frame is agreeable to many face shapes, and is available in two of our newest mirror treatments; MAUIGreen & MAUI Sunrise! The lightweight nylon and...
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The constellation Southern Cross (known as Hanaiakamalama in Hawaiian) has been theorized to have been helpful to early navigators for finding the Hawaiian Islands, as it is always visible in...
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Hidden along the Road to Hana, Huelo is known as the little village of Hawaii forgotten by time, a sort of untouched paradise reminiscent of early Hawaiian life. This quiet...
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Move with distinction in Cheetah 5, one of our first sunglasses to feature signature kapa core design on the temple core. A traditionally long and arduous process, ancient kapa technique...
$199.99
Roll down the windows, turn up the tunes, and experience true bliss on your next road trip with classic style, Joy Ride. Kapa art-inspired temple designs (which have previously only...
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Mano is Hawaiian for shark, and like the powerful creature in the open ocean, this style aspires confidence in vast and variable conditions. With SuperThin Glass lenses, Mano offers sharp...
$289.00
The constellation Southern Cross (known as Hanaiakamalama in Hawaiian) has been theorized to have been helpful to early navigators for finding the Hawaiian Islands, as it is always visible in...
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Located at the top of Waipi`o Valley on the Big Island, Cliff House provides unprecedented, panoramic views of Hawaii's natural beauty. Benefit: Formal events or active casual - lens...
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Sometimes it’s the simplest designs that delight the most; enter the essential and timeless design of Ka’ala. An expertly- constructed monel metal frame front is united with premium rubber sleeves...
$339.00
The Kawika frames are a retrospective look at one of Maui Jim's original styles. These polarized classic sunglasses are a true testament to Maui Jim's legacy and heritage of providing...
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Be daring in Alenuihaha. This rectangular style combines the reliable fit of a large wrap with Maui Jim’s patented PolarizedPlus2® lens technology to provide long-lasting comfort, unmatched protection, and outstanding...
$10.00
Bring the spicy, apple blend of Simmered Cider with you wherever you go with this eye-catching gold travel tin candle. It’s the perfectly-sized way to enjoy the fragrance notes of...
$140.00
Moloā might translate to “lazy,” but we think “laidback” is better. From the boardwalk to the boardroom, the Moloā in antiqued and waxed nubuck leather can handle a serious meeting...
$59.99 $75.00
The classic ‘Ohana is your go-to choice for simple everyday style. Soft nylon toe post and a laser-etched logo. Features: UPPER: Water-resistant synthetic nubuck leather with an ultra soft, quick-drying jersey...
$100.00
The classic slip-on sneaker with a custom pattern inspired by the famed winds of Maui. Lae‘ahi Lole is the ultimate throw-on-and-go sneaker, thanks to the collapsible heel and lightweight canvas...
$75.00
Slim and delicate with all the classic comfort of OluKai, this everyday sandal has the kind of versatility that you need for daily island wear and beyond. Plus, the straps...
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is only $5 100% recycled ECO CORDURA Patented Tippet Whippet recessed docking station with tippet bar included 3 liters of capacity Main body storage pocket with fly patch top...
$179.00
Carry your gear securely, comfortably, and hands-free in our travel-tough Trekkage LT Adventure Backpack. Constructed of 100% recycled CORDURA® re/cor™ with heavy-duty fabric at the base for added durability, this...
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A wallet crossbody with a leather and chain strap. Rubie has a magnetic closure and interior wallet organization, making it perfect for everyday use. 7.5" W X 4" H X...
$69.99 $98.00
The back is caped and lined with mesh as is the front chest above the pockets. Concealed button-down collar prevents wind flap. Roll-up sleeve tabs, flat chest pockets with pleats....
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This ultralight waterproof storm jacket packs into your daypack or carry-on for anything from a sudden downpour to a constant drizzle. Inspired by our Ultralight Wading Jacket, it features a...
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Cotton hat with mesh back for breathable comfort on or off the water Adjustable snap-back closure for a custom fit Brim is made with 100% recycled fishing nets, keeping our...
$129.00
An entry-level boot doesn’t mean compromise: Our lightweight felt sole Encounter Wading Boots feature ripstop uppers for excellent weight savings without sacrificing durability with an increased interior volume that allows...
$189.00
This ultralight waterproof storm jacket packs into your daypack or carry-on for anything from a sudden downpour to a constant drizzle. Inspired by our Ultralight Wading Jacket, it features a...
$189.00
100% waterproof nylon Breathes and sports a dry-touch interior for comfort Perfect for travel, it packs into its own hood Water-resistant YKK zips Adjustable cuffs and hem Stretch nylon allows...
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Made in England! Our Large Bath Soap Bars contain only the finest ingredients: pure palm oil, glycerin, and rich shea butter. Each bar is triple-milled to distribute color and fragrance...
$285.00
Inspired by the form and function of nature’s beauty, it’s no coincidence the Aleta sunglasses get their name from the Spanish word for “fin.” Offering water-ready performance in a stylish...
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Meaning “warmth of the sun”, Mehana is your perfect companion when enjoying a warm, sunny day. Our latest cat eye style is not only elegant and dignified, but is also...
$195.00 $268.00
A woven texture paired with pebbled leather trim blends leather craft with artisanal design. A small leather crossbody. Sheila Top Zip Crossbody has a compact size, interior organization and a...
$120.00
Our Women’s Honu Sandal pulls inspiration from one of Hawaii’s most beloved creatures, the sea turtle. With a wrapped leather footbed adorned with honu-inspired, laser-etched artwork and premium leather straps,...
Sold Out $128.00
Classic, coastal comfort in a timeless t-shirt dress style. The Delilah Sun Farer dress has a relaxed fit and is made with 100% cotton. Ideal for dressing down with sneakers...
$34.99 $49.00
Our most versatile technical top is made for use on trails or on the water, with HeiQ® Fresh durable odor control and 50+ UPF sun protection. These tops are designed...
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These lightweight hiking shorts with a 5" inseam are made of stretch-woven 95% nylon (65% recycled)/5% spandex with a DWR (durable water repellent) finish. Also available in 7" inseam.
$59.99 $75.00
Old school and still cool, these classic Baggies™ Shorts are made of lightweight 100% recycled nylon with a DWR (durable water repellent) finish and a 5" inseam.
$249.00
Built for wet-weather commuting, our waterproof 3-layer, packable, trench-inspired raincoat is made of H2No® Performance Standard lightweight 100% recycled nylon with a PFC-free DWR finish (durable water repellent coating that...
$45.00
A versatile performance knit built for use on trails or on the water, it’s quick drying, has stretch for mobility and comfort, plus HeiQ® Pure odor control. Made of 94%...
$45.00
Oceans are life, reef the rigs! The Reef the Rigs imagery is based on the conservation tactic of reefing or creating artificial reefs and seabird rookeries out of decommissioned rigs....
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Featuring a brim made with Bureo’s fully traceable NetPlus® 100% recycled fishing nets, our closer-fitting trucker hat has an organic cotton front, a polyester mesh back and an adjustable snap...
$118.00
This hand-selected, full-grain leather is lightly buffed, producing a soft, slightly sueded surface. An Italian heat-foil finish adds a hint of shine to vibrant hues that illuminate the surface. A...
$28.00
If you can get there, now your water can too. Strategically engineered to be both lightweight and shatter resistant, allowing you to haul essential hydration further and higher. Plus, the...
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This soft men's performance polo will be the shirt you wear on the weekends (and every other day). Elevate your performance in a hardworking polo that wicks moisture and protects...
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Add color & comfort to your daily sport shirt rotation with the new Skycrest Plaid. Constructed with our highly acclaimed brrr°® Triple Chill technology, this button-up actively and continually reduces...
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Because we all know classics never go out of style. The Heather Snowy Truck T-Shirt is a timeless take on the Christmas truck, with designs on both the pocket and...
Sold Out $98.00
Light as the breeze, the Ryder Heather Bombay Stripe Polo will keep you cool in 3 different colors. This stretch jersey polo is up to par for golfing year-round and...
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The Lucky Jacks 19th Hole T-shirt is inspired by days on the course ending with drinks at the clubhouse. This tee features our custom Lucky Jacks graphic on the back,...
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The trucker hat is back and better than ever with performance-grade quality. This cap is constructed from 100% cotton and embellished with a branded Skipjack patch on the front. Features...
Sold Out $89.50
Made with recycled materials, this consciously-crafted swim trunk is everything you love about our classic swim but better. Our updated swim trunk also packs right into its own back pocket...