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In nature, a King Tide requires the perfect alignment of Earth and moon to create once-in-a-lifetime views and opportunities for watermen. Like their namesake, the King Tide 6 is designed...
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Inspired by the protected salt marshes composing half the terrain on its namesake island, the Catherine is a fine, refined frame perfect for effortless elegance. Featuring soft cat-eye lenses and...
Sold Out $79.00
Meet our famous Shoreline Short - one of the most versatile items in any man's closet. This durable short features water-resistant, wicking fabric. Finished with an elastic waistband, draw cord,...
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Freshen up your casual outfits with our Island Blooms trucker hat. This classic snapback trucker feels relaxed and modern with a subtle floral pattern.
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This soft cotton trucker hat, with a classic woven Skipjack patch, is perfect for all seasons with a performance sweatband and sun washed fabric.
$108.00
We took the shorts you loved and added our signature brrr® cooling technology. The technical features on our best-selling short provide ultimate functionality from the water to the golf course....
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Cruise into comfort with our finest fishing charter tee. Expertly crafted from soft cotton with a flexible rib collar, this classic shirt celebrates the South in style.
Sold Out $138.00
Modern colors make the man, and with light fauna-inspired hues, you'll feel fresh in every sense of the word. This performance button-down features wicking technology that takes you from the...
$79.99
Nothing says classic comfort quite like a quilted pullover in pastel colors. Get cozy in this long-sleeve, cotton-blend top showcasing quilted piecing on the chest, collar, and sleeves plus light...
Sold Out $138.00
Nothing says classic comfort quite like a quilted pullover in pastel colors. Get cozy in this long-sleeve, cotton-blend top showcasing quilted piecing on the chest, collar, and sleeves plus light...
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Meet casual coastal comfort in our trademark trucker hat. This snapback, breathable cotton cap easily adjusts to fit your needs from the beach to the boat.
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Stun from day to night in a classic trucker hat that captures the deep blue of the water as it meets the bright orange of a sunset. This flexible cotton...
$48.00
Classic coastal comfort is a breeze in our palm-inspired graphic tee. The sunset tone of this short-sleeve cotton-blend t-shirt centers you on island time.
Sold Out $98.00
Vibrant and vivid, this versatile polo puts color on the map. Designed from recycled materials that are flexible and wicking, it'll keep you comfortable as you chart a course for...
Sold Out $128.00
Built to be bold, this isn't your basic button-down. Featuring an all-over subtle sunglasses print, the modern comfort of our brrr°® cooling technology helps you feel as cool as you...
Sold Out $138.00
Every man needs a dependable button-down to transition seamlessly from dock to desk. This plaid Intercoastal sport shirt can be that staple piece. Engineerd from flexible, wicking, UV-protectant materials with...
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Fun is good, but Good Fun is better. Striking the perfect balance between casual and elegant, Good Fun evokes a sense of joy with a playful color application. This nylon...
$289.00
Explore or relax with Mamalu Bay. This injected nylon framework is paired with SuperThin Glass lenses for a rectangular silhouette with the absolute crispest optics. Lightweight and versatile, Mamalu Bay...
$369.00
Between Maui’s two volcanoes is a bridge of flat land, and this topography gives Maui the nickname of “Valley Isle”. An ode to our origins, this style takes inspiration from...
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Be daring in Alenuihaha. This rectangular style combines the reliable fit of a large wrap with Maui Jim’s patented PolarizedPlus2® lens technology to provide long-lasting comfort, unmatched protection, and outstanding...
$75.00
Slim and delicate with all the classic comfort of OluKai, this everyday sandal has the kind of versatility that you need for daily island wear and beyond. Plus, the straps...
$69.99 $90.00
Translation: Calm, Stillness, Quiet (lah-ee) Searching for a stylish slide that transfers seamlessly from drinks on the pool deck to dinner in the city, the sophisticated La‘i Slide is two...
$99.99 $200.00
The Ka‘a Driver, combines luxury style with comfort. It features Italian suede, sheepskin lining, and a hand-stitched moccasin construction perfect for nights out and days around the town.
$250.00
Oiled Saddle Leather Leather Wrapped Gunmetal Finish Horse Bit Glove Leather Lining Heel to Toe Comfort System w/ Athletic Footbed All Season Camo Rubber Driving Sole Hand Sewn on the...
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Genuine Water Buffalo Leather Fully Lined w/ Signature Orange Leather 4 Card Slots and I.D. Window 3" x 4" Color: Burnt Cedar
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Named after the iconic New Zealand fishing town, Costa’s classic Reef ton frame just got some serious PRO upgrades. The large frame loved by anglers now carries our PRO Series...
$69.99 $138.00
Look polished and performance-ready with our three-quarter-sleeve A-line dress that moves like the flowers in a meadow with a light breeze. An abstract all-over floral print feels fresh, as does...
Sold Out $98.00
Our classic short-sleeve polo is par for the course in upscale, not uptight, style. Be prepped for the course or the clubhouse with flexible, wicking construction crafted from preferred materials.
$68.00
Add another layer of organization to your Vida Tote with this grab-and-go wristlet. Crafted in Micro Pebbled Leather. Interior Back: Business card slip pocket Solid leather wristlet strap
$15.00
Made to protect your HOBO bag, our Suede and Leather Protector works to preserve the leather and protect it against water, stains and dirt. For use on suede, buffed, nubuck,...
Sold Out $138.00
Keep it classic with the tiered A-line Colette Swiss Dot Dress. The stylish V-neck flatters every figure and provides a beautiful frame for your favorite necklace. Made from 100% cotton,...
$158.00
We combined the classic comfort of a great pair of jeans with the sophisticated style of a shirt dress to give you an outfit that works from the office to...
Sold Out $145.00
This stylish and comfortable sports shirt is perfect for any occasion. It features a small check pattern available in classic grey, lavender, or blue colorway. The shirt is made from...
$89.99 $128.00
Introducing the Southern Tide Brrr Intercoastal Floral To See Sport Shirt, a stylish and comfortable shirt perfect for any occasion. This shirt features a captivating micro floral print and is...
$89.99 $128.00
Introducing the Southern Tide Brrr Intercoastal Floral To See Sport Shirt, a stylish and comfortable shirt perfect for any occasion. This shirt features a captivating micro floral print and is...
$108.00
This performance polo is a versatile wardrobe essential that seamlessly blends classic style with modern comfort. This striped polo shirt features subtle small stripes and is available in a variety...
$475.00
The Ross Reels Evolution series defined the modern trout reel. Now meet the award-winning Evolution LTX: the perfect combination of original Evolution LT feel and Evolution R performance. The...
$595.00
The Ross Evolution FS hybridizes our favorite drag system features of the award-winning LTX and Animas model reels creating a design that offers a whole new level of drag strength...
$325.00
The Hopper® M20 Backpack Soft Cooler allows you to put the day on your back — literally. Fits 36 cans (only)Fits 22 lbs of ice (only)Wine bottle compatible
$303.00
Named for the legions of birds that call the water home, the Wader is equally adept in its element. Fully integrated Hydrolite rubber flows throughout the temple, guaranteeing a comfortable,...
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With 12 different river systems less than an hour's drive from town, it's no wonder New Zealand's Reefton is world-renowned for its freshwater fishing. These size large frames are the...
$249.00
Built for wet-weather commuting, our waterproof 3-layer, packable, trench-inspired raincoat is made of H2No® Performance Standard lightweight 100% recycled nylon with a PFC-free DWR finish (durable water repellent coating that...
Sold Out $99.00
This long-sleeved classic, everyday to outdoor-play women’s shirt is made of soft organic cotton flannel in beautiful plaids.
Sold Out $99.00
A midweight, long-sleeved 100% organic cotton flannel shirt for everyday layering and warmth.
Sold Out $149.00
A soft, warm and versatile high-pile 100% recycled polyester fleece jacket with a tall collar, simple style lines and contoured seams in the back for a refined look and fit....
$249.00
A versatile wind- and weather-resistant hooded jacket insulated with 100-g Thermogreen® polyester. Fair Trade Certified™ sewn. 64% of our fabrics this season are made with recycled materials.
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Featuring a brim made with Bureo’s fully traceable NetPlus® 100% recycled fishing nets, our closer-fitting trucker hat features an organic cotton front, a polyester mesh back and an adjustable snap...
$69.99 $99.00
A midweight, long-sleeved 100% organic cotton flannel shirt for everyday layering and warmth.